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Terms of Service

rowbo.dev · ROWBO LIMITED (company no. 17472192) · 3 Riverview Park, London, England, SE6 4PL · Last updated 14 October 2026

These Terms of Service (the “Terms”) govern your use of the websites, previews and services provided by rowbo.dev, a trading name of ROWBO LIMITED (registered in England and Wales, company number 17472192), registered office 3 Riverview Park, London, England, SE6 4PL (“we”, “us”, “our”). By purchasing a plan or otherwise using our services, you (“you”, the “customer”) agree to these Terms.

1. What we provide

We build and host auto-generated websites for small businesses. We create an initial preview site from your publicly available online listing information (for example your Google, Facebook or Airbnb listing), and, once you purchase, we publish that site for you, host it, keep it updated and provide ongoing support.

2. Plans and pricing

All prices are in pounds sterling (GBP) and are stated exclusive of any taxes that may apply.

  • Website: £30/month, no setup fee. A recurring subscription of £30/month covers building and publishing your site plus hosting, updates and support. Your first month is charged today, it renews automatically each month, and it continues until you cancel. There is no one-time setup fee.
  • Online ordering, Basic: £50/month per location, no setup fee. Everything in the website plan, plus online ordering and card payments on your site. We take no fee on card orders taken through your site; Stripe's own processing fee, which Stripe sets, is charged to your Stripe account.
  • Online ordering, Medium: £149/month per location, no setup fee. Everything in the website plan, plus online ordering and card payments on your site. We take no fee on card orders taken through your site; Stripe's own processing fee, which Stripe sets, is charged to your Stripe account. This plan starts with a call; features we list as coming are provided when they are ready, and we tell you what is ready before you sign up.
  • Online ordering, Bespoke: from £349/month per location, no setup fee. Everything in the website plan, plus online ordering and card payments on your site. We take no fee on card orders taken through your site; Stripe's own processing fee, which Stripe sets, is charged to your Stripe account. This plan starts with a call; features we list as coming are provided when they are ready, and we tell you what is ready before you sign up.
  • Work on Bespoke. Custom design, features, integrations and work for several locations, scoped and priced with you. What we do for you on Bespoke, and its monthly price, is agreed with you in writing before you start. It starts with a call and no payment is taken at sign-up. Advertising spend is not included unless we agree it.

Any combined card rate shown elsewhere on our site, for example on the pricing page, is for standard UK consumer cards and is illustrative. Stripe sets and charges its own processing fee directly to your Stripe account; that fee can differ by card type and is outside our control. We take no fee of our own on card payments.

First month on us (GloriaFood switch offer). If you are moving your ordering from GloriaFood, your first month on any ordering plan is on us: the plan subscription starts with a 30-day trial, so no monthly fee is charged for the first month, and the monthly fee begins when the trial ends. Card processing fees on orders taken through your site still apply from the first order, as they are charged per payment and not part of the subscription. The offer is one per restaurant and ends on 30 April 2027. It cannot be combined with another offer, and we may withdraw or change it for new sign-ups at any time before you take it up.

3. Subscription terms

Each plan is a subscription billed monthly in advance via Stripe using the payment method you provide at checkout, and renews automatically each month until cancelled. You may cancel at any time from your site editor (Billing) or by emailing tom@rowbo.dev; cancellation stops future renewals and your site remains live until the end of the paid period. If a payment fails, we allow a short grace period (around 14 days) to update your payment details before the site may be suspended. Refunds and cancellation are covered in our Refund & Cancellation Policy.

You can change plan at any time, with no notice period beyond the month you are in. An upgrade takes effect immediately: Stripe charges only the difference for the rest of the current month, so you pay the higher price just for the time you are on the higher plan. A downgrade takes effect at the end of your current paid month, so you keep the plan you have paid for until then and start paying the lower price only when the change takes effect. We do not charge a fee to change plan.

4. Plans we set up with you

The Medium and Bespoke plans start with a call rather than instant checkout, and we set the plan up with you. Some of what these plans include is live from day one, some we provide by hand while we finish building it, and some features are still to come. We will never describe a feature as working before it is.

When you buy one of these plans, we send you a written order confirmation that lists, for your site: what is live on day one, what our team does by hand in the meantime, and the date each remaining feature is due. If we miss a date we have given you for a feature, you may pay the Basic price (currently £50/month) until that feature is delivered to you, and you may leave at any time without a notice period. The order confirmation is the record of what you were promised and by when.

5. Changing plan, downgrading and cancelling

You can downgrade or cancel whenever you like. What you keep depends on the plan you move to:

  • Your customers’ data. If you cancel, we send a one-time link to export your customers’ data, valid for 30 days, on every plan, because this data is yours. If you downgrade from a plan that includes the customer list, the list stays available to export until the downgrade takes effect, after which it is kept for you under our retention rules and restored if you upgrade again.
  • Orders already placed. After you cancel, your orders screen stays readable for a short period so you can still fulfil and account for orders placed before you left. New orders are not taken once ordering is switched off.
  • Scheduled marketing. Any campaigns or automated messages you had scheduled are cancelled when a downgrade or cancellation takes effect, and are not sent.

6. Support

Support is included on every plan. Our aim is that we reply within one working day. Bespoke adds priority support, which we aim to answer sooner. These are aims we work to, not guarantees, and we do not offer service credits or refunds if a reply takes longer.

7. Your responsibilities

  • Provide accurate account and billing information and keep it up to date.
  • Ensure you have the right to use, and to ask us to publish, any content, images, listings or branding you provide or ask us to include.
  • Comply with all laws applicable to your business and its customers.
  • Keep your payment method valid while the subscription is active.

8. Intellectual property & ownership

You own your content: your listing text, photos, branding and any materials you supply, together with any custom logo or design we create for you. We own the underlying website template, platform, code and design system, and we grant you a non-exclusive, non-transferable licence to use it for your site for as long as your subscription is active. If your subscription ends, the licence to the hosted template ends with it, but your own content remains yours to take elsewhere.

9. Acceptable use

You agree not to use our services to:

  • Publish unlawful, infringing, misleading or fraudulent content.
  • Impersonate another person or business, or misrepresent your affiliation.
  • Attempt to disrupt, reverse-engineer, overload or gain unauthorised access to our systems.
  • Resell or sublicense the template or platform without our written permission.

We may suspend or remove content or sites that breach these Terms.

10. Third parties

We are not affiliated with, endorsed by or connected to Airbnb, Google, Facebook or any other listing platform we read from. We rely on third-party providers (including Stripe for payments and Vercel for hosting) to deliver our services, and their availability is outside our direct control.

11. Limitation of liability

We provide our services with reasonable care and skill, but we do not warrant that a site will be uninterrupted or error-free. To the fullest extent permitted by law, we are not liable for indirect, incidental or consequential losses, or for loss of profits, revenue, data or goodwill. Our total liability arising out of or in connection with the services is limited to the amounts you paid to us in the twelve months preceding the event giving rise to the claim. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, or for fraud. Nothing in these Terms affects your statutory rights as a consumer.

12. Your customers’ data (data processing)

This section applies when you take orders through your site. Your customers’ personal data (their names, contact details, delivery addresses and order history) is yours: you are the data controller and decide how it is used. We act as your data processor and process it only to provide the ordering service, on your documented instructions, which are the plan you are on and the settings you choose. Card payments are taken on your own Stripe account under your agreement with Stripe, so Stripe is your processor for payments, not our sub-processor. We agree that:

  • Instructions. We process your customers’ data only on your instructions and as needed to provide the service or to meet a legal obligation, and we tell you if we believe an instruction breaks data-protection law.
  • Confidentiality. The people who process the data for us are bound to keep it confidential.
  • Security. We keep appropriate technical and organisational measures in place to protect the data, with access limited to what each person needs.
  • Sub-processors. We use Supabase (storage), Vercel (hosting) and Resend (email) to provide the service, and an SMS provider where order texts are enabled. They are bound by the same obligations. We will give you notice of any change to this list so you can object.
  • Rights requests. We help you respond to a customer who asks to see, correct, delete or move their data, and to any other request under data-protection law. On every plan, including Website and Basic, you can instruct us to export or delete your customers’ data for a legal request, and we will act within one month.
  • Breach. If we become aware of a personal-data breach affecting your customers’ data, we will tell you without undue delay and within 48 hours, with what we know, so you can decide whether to notify the ICO.
  • Return or deletion. When the service ends, we delete or return your customers’ data on your instruction, except where the law requires us to keep it.
  • Audit. We make available the information needed to show we meet these obligations.

The customer list and the tools to view, segment and market to your customers are features of the Medium and Bespoke plans. On lower plans your customers’ details are still collected and held for you, and you can ask us to export or delete them as above; what differs is the in-product access to them.

13. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute, subject to any mandatory consumer protections available to you.

14. Contact

Questions about these Terms? Email us at tom@rowbo.dev.