Pricing
Choose how much we do for you.
For restaurants, cafes and takeaways: online ordering and card payments on your own website. Every plan is per location, with no setup fee and no contract.
Basic
Per location.
Start taking orders directly.
Your website with online ordering and card payments on it, set up for you.
Card payments: from 1.5% + 20p*
Medium
Per location.
Turn first-time customers into regulars.
Know who orders from you, and give them a reason to come back.
Card payments: from 1.5% + 20p*
Everything in Basic, plus
We are setting this plan up with our first restaurants. Contact us and we will tell you what is ready and when.
Bespoke
Per location.
Built around your business.
Everything in Medium, plus our time and anything else you need. We agree it with you.
Card payments: from 1.5% + 20p*
Everything in Medium, plus
We are setting this plan up with our first restaurants. Contact us and we will tell you what is ready and when.
*Card payments are Stripe's standard pricing, from 1.5% + 20p on a UK card. Rowbo takes nothing from them. Some cards cost more; Stripe lists every rate on its pricing page. Cash orders carry no card fee.
What we do for you on Bespoke, and its monthly price, is agreed with you in writing before you start.
Prices correct as of 14 October 2026.
Compare the ordering plans
Drag the table sideways to see every plan.
| What you get | Basic | Medium | Bespoke |
|---|---|---|---|
| Monthly price, per location | £50 | £149 | from £349 |
| Card payments* | from 1.5% + 20p | from 1.5% + 20p | from 1.5% + 20p |
| Website on your own domain | Yes | Yes | Yes |
| Online ordering | Yes | Yes | Yes |
| Card payments into your own account | Yes | Yes | Yes |
| Orders screen | Yes | Yes | Yes |
| Order app that rings on every order | Yes | Yes | Yes |
| Menu, prices and hours | Yes | Yes | Yes |
| Takings summary | Yes | Yes | Yes |
| Sold out dishes | Yes | Yes | Yes |
| Customer list and order history | No | Yes | Yes |
| Loyalty scheme | No | Yes | Yes |
| Discount codes | No | Yes | Yes |
| Automatic customer emails | No | YesSwitched on when you join | YesSwitched on when you join |
| Reminder for unpaid baskets | No | YesSwitched on when you join | YesSwitched on when you join |
| Customer groups | No | Yes | Yes |
| Marketing ideas | No | YesSwitched on when you join | YesSwitched on when you join |
| Sales and repeat customer reports | No | Yes | Yes |
| Orders sent to your Square till | No | Yes | Yes |
| Custom website design | No | No | Yes |
| Website and menu changes by us | No | No | Yes |
| Marketing campaigns run by us | No | No | Yes |
| Google Business Profile care | No | No | Yes |
| Reviews and growth calls | No | No | Yes |
| Several locations together | No | No | Yes |
| Priority support | No | No | Yes |
Website
Just need a website?
For any trade. Your site on your own domain, looked after by us. We build it, check it and show it to you within one working day. No card, and nothing to cancel if you walk away.
Put it another way: one extra customer a week covers it. You only pay once you've seen it.
Our estimate: around 10 more customers a month. That is people who search, then find you instead of somebody else.
Based on typical monthly searches for a local business in a UK town and what a page-one result gets.
What the £30 covers
The website is the easy part to price. What owners get caught by is everything either side of it: the fee to start, the bill for moving the old site, the domain that turns out to be extra. Here is every line, with ours next to the three other ways of buying a website.
Drag the table sideways to see all four.
| What you get | Rowbo, £30 a month | A DIY builder | A one off build | A pay monthly agency |
|---|---|---|---|---|
| The money | ||||
| Setup fee | £0. The first month is £30, the same as every month after it. | £0, then the plan. | The build. Freelance projects run $500 to $5,000. | £0 at Mojo. Inventis takes 10% off if you pay the year upfront. |
| Migration cost | £0. We build from your Google listing, so there is nothing to move. | Varies. | Varies. | Varies. |
| Domain registration | £0. A standard domain is in the plan and you pick it when you go live. | Varies. | On top of the build. | Mojo includes a domain. Inventis includes a .co.uk. |
| Domain renewal, every year | £0. It renews while you are subscribed, with nothing separate to pay. | Varies. | Yours to pay. | Varies. |
| A domain you already own | £0. Tell us the name and we point it at the new site. | You connect it. | You connect it. | Varies. |
| Changing something later | £0, as often as you like. | Your time. | A developer, at the $21 an hour median Upwork lists. | Mojo lists unlimited content changes, Inventis unlimited updates. |
| Hosting, SSL and DNS | In the £30. | In the plan. | On top of the build. | Inventis lists UK hosting and SSL. Mojo lists hosting. |
| What you pay a month | £30, billed monthly. | Wix Core is £16 billed annually. Paying monthly adds 16% to 28%. | Nothing, until it needs work. UK maintenance runs £25 to £100 a month. | £19 at Mojo, from £29 at Inventis, £39.99 at Kitching, £50 at MonthlyWebDesign. |
| Minimum term | None. Cancel any month. | Those prices are the annual ones. | None. | No contract at Mojo. Inventis is a 12 month term. |
| The build | ||||
| Who builds it | We do. Tell us your business name and how to reach you. | You do. | A designer, from the brief you write. | A designer, from the brief you write. |
| What you have to write | Nothing. | All of it. | The brief. | The brief. |
| Your photos, hours and services | Read off the Google listing you already have. | You upload them. | You send them over. | You send them over. |
| A page for each service you list | £0. Written from your listing and your reviews. | You write each one. | Billed per page. | Varies. |
| A questions page, written from your reviews | Built from what your customers actually asked, quoted from the review. | You write it. | You write it. | Varies. |
| Structured data and a sitemap | On every page. Going live is what opens the site up to Google. | Varies. | Varies. | Varies. |
| Submitted to Google and Bing | The day it goes live, in the £30. | You do it, or it does not happen. | You do it, or it does not happen. | You do it, or it does not happen. |
| Living with it | ||||
| How a change gets made | Tell us by email or WhatsApp and we make it. | You make it yourself, that is the product. | Back to the developer. | You ask them. |
| Undoing a change | Every change is logged, and we can put the site back how we built it. | Varies. | Varies. | Varies. |
| When your Google listing changes | Tell us and we update the site for you. | You retype it. | Varies. | Varies. |
| Support | Message a person on WhatsApp. | Varies. | Varies. | Varies. |
| If you leave | The site comes down. Your domain, your photos and your words go with you. | It goes offline when you stop paying. | The site is yours, and so is finding somewhere to host it. | Inventis says the site is 100% yours after 12 months. |
Prices checked 12 August 2026.
A DIY builder here is Wix, at the UK prices in our August research. A one off build is a freelancer or an agency: the build band is the one Fiverr publishes and the hourly figure is Upwork’s median, both in US dollars at the £1 to $1.27 rate, and the maintenance range is the UK typical. A pay monthly agency is the UK market in the same research, so Mojo, Inventis, Kitching, MonthlyWebDesign and Pixelish. Where the research records nothing, the cell says varies rather than a number we made up. Ours is £30 a month, billed monthly.
Is there a setup or migration fee?
No, and nothing to migrate either. You look at the whole site before you pay, the first month is £30 and every month after it is £30. We build from your Google listing rather than moving an old site across, so there is no migration to pay for. Work it back and £30 is one extra customer a week.
Do I pay for the domain?
No. A standard domain is part of every plan and you pick it when you go live. It renews while you are subscribed, with nothing separate to pay for it. A few short, in-demand names are priced higher by the registry: if you want one of those we show you the yearly price first, you pay it once, and that domain is yours.
Can I bring my own domain?
Yes, and there's nothing to pay for it. Tell us the name and we point it at your new site. It stays registered wherever it is now, in your name.
What happens to my domain if I cancel?
You keep it. Tell us where you want it and we transfer it out while it is still active. The site comes down at the end of the month you have paid for, and your photos and your words come back with it. Nothing is held hostage.
Can I pay yearly?
Yes, if you'd prefer one invoice. Email us and we'll set it up.
Do changes cost extra?
No. Email us, WhatsApp us or reply to any message from us with what you want changed, and we make the change. There's no per-change fee, and that's the point of paying monthly.
I've got six cottages.
We support it. One site, all six properties: we'll either find them automatically from your Airbnb profile, or you send us the links and we add them.
Is there a contract?
No. The website plan is £30 a month and you can cancel any month. The ordering plans are £50, £149 or from £349 a month, and you can move between them or go back to just the website any month. There is nothing to sign and nothing that ties you in.
Who holds the money from an order?
You do. A customer's card payment goes to your own Stripe account and into your own bank on Stripe's own payout schedule. It never passes through us, so there is nothing for us to hold on to or pay out late. You are the one Stripe pays.
What does a card payment cost?
Stripe's standard pricing, from 1.5% + 20p per payment on a UK card, the same on every plan, taken automatically as the customer pays. Some cards cost more, and Stripe lists every rate on its own pricing page. An order someone pays for in cash or in person carries no card fee at all.
Does Rowbo take a cut of my card payments?
No. We take nothing per order on any plan. The card fee is Stripe's own processing fee, which Stripe sets and charges to your Stripe account. You pay us the monthly price and that is all.
Does it work with my till?
If you use Square, we connect it when you join Medium or Bespoke, so your online orders land in your Square till alongside your counter sales. Using a different till? Tell us which one.
What do I get on Medium and Bespoke today?
We are setting both up with our first restaurants, and the features marked as coming are built for the first restaurant that joins each plan. Contact us before you sign up and we will tell you exactly what is ready and when the rest will be. On Bespoke, the work we do for you by hand starts straight away. What we do for you on Bespoke, and its monthly price, is agreed with you in writing before you start.
How does an order reach the kitchen?
Every order lands in your inbox the moment it is placed, laid out as a ticket the kitchen can work from, and you can print it on any receipt printer. Automatic printing straight to a kitchen printer is something we are adding, and we set it up with you when you want it.