Blog
The questions owners actually ask.
Answered without the sales pitch, plus the numbers from our own scans with the date they were taken.
Booksy and Instagram, but no website? What a barbershop loses on a Thursday
Booksy lists your name beside every other barbershop in town on the same domain, so the search for your barbershop still needs a page that belongs only to you.
Yes, a café on Instagram and Google Maps still needs its own website
A Google Maps pin is built to open a website, and whoever owns that website owns the first thing a hungry local reads about your café.
The NHS list and Doctify list you. A dental website is where a patient decides
The NHS list and Doctify rank every practice together, so the page that answers whether you are the right dentist has to be one you write.
Do I need a website for my gym if I am on ClassPass and Mindbody?
ClassPass reaches people mid-scroll, but the person who has decided to start training opens a search, and a gym with its own site is what they find.
Three plumbers quote every Checkatrade lead. A plumbing website of your own changes that
One Checkatrade enquiry lands on three trades at once, so the work goes to whoever the customer can look up by name afterwards.
Deliveroo and Just Eat vs your own restaurant website: the room you fill on Google
Deliveroo fills the sofa and a Google search fills the room, and only one of those starts on a page that belongs to your restaurant.
What changes when a salon on Fresha gets its own website
A Fresha profile uses the same layout as every salon nearby, so the one page in that search that is only about yours is your own site.
We asked ChatGPT, Claude and Gemini for the best salon in 20 UK towns
We asked ChatGPT, Claude and Gemini for the best salon in twenty UK towns, then checked every business they named. The counts, the method, the dataset.